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A Designer, Manager and a lot more...
Putz's Creamy Whip
A local classic since 1938, now with a fresh look (without losing that vintage charm). The goal was to capture all the nostalgia, childhood sweetness, and four generations of family tradition in a visual identity that blends retro vibes with a modern touch. Sugary colors, 1940s-inspired typography, and that endless-summer feeling, all wrapped up with love, like a perfectly creamy ice cream on a Sunday afternoon.
Tropicalia
Tropicalia is a conceptual skincare line that celebrates the power of tropical ingredients and the beauty of nature. The visual identity was designed to reflect freshness, vitality, and balance, bringing together lush green tones, organic typography, and subtle leaf-inspired details.
The brand draws inspiration from the richness of tropical botanicals, evoking a sense of natural care and well-being. Every element, from logo to packaging, was created to communicate purity, sustainability, and a deep connection with nature.
Tropicalia is more than skincare, it’s an invitation to embrace the essence of the tropics in everyday self-care.
The brand draws inspiration from the richness of tropical botanicals, evoking a sense of natural care and well-being. Every element, from logo to packaging, was created to communicate purity, sustainability, and a deep connection with nature.
Tropicalia is more than skincare, it’s an invitation to embrace the essence of the tropics in everyday self-care.
The Pop Gallery
Think Warhol boldness meets Bowery cool, that’s the vibe I brought to The Pop Gallery’s new visual identity. This legendary NYC spot is all about Pop Art, Urban Art, and photography that makes you feel something (and maybe even giggle a little).
I dove into their mission, making art collecting fun, accessible, and totally un-snobby, and built a brand look that’s as vibrant and eclectic as the work on their walls. Punchy colors, playful typography, and a flexible system give them the tools to keep things fresh while staying unmistakably Pop.
The result? A visual identity that’s as inviting as their gallery doors, ready to welcome seasoned collectors, curious wanderers, and everyone in between.
I dove into their mission, making art collecting fun, accessible, and totally un-snobby, and built a brand look that’s as vibrant and eclectic as the work on their walls. Punchy colors, playful typography, and a flexible system give them the tools to keep things fresh while staying unmistakably Pop.
The result? A visual identity that’s as inviting as their gallery doors, ready to welcome seasoned collectors, curious wanderers, and everyone in between.
BidFTA Auctions
BidFTA Auctions is the biggest online auction playground in the U.S., where smart shoppers hunt down everything from sofas and kitchen cabinets to clothes, shoes, toys and furniture, all for just a slice of retail prices. It is the ultimate treasure hunt packed with surprises and unbeatable deals!
For the visual identity project, the idea is to make the brand pop with a bold and memorable look. It should give customers that instant feeling of credibility and trust while still radiating modern vibes that pull people in. The goal is to show BidFTA as a brand that is strong, reliable and exciting all at once.
For the visual identity project, the idea is to make the brand pop with a bold and memorable look. It should give customers that instant feeling of credibility and trust while still radiating modern vibes that pull people in. The goal is to show BidFTA as a brand that is strong, reliable and exciting all at once.
Malucos pelo Mundo
Malucos pelo Mundo is a global travel portal created by Brazilians for Brazilians. With locals sharing insights from cities all around the world, you get the inside scoop on currency, transportation, food, places to stay and the best spots to have fun. Whether you are traveling solo, with your partner or bringing the whole family, these are real tips from real travelers to make every journey easier and way more exciting.
The branding captures the spirit of explorers, keeping the vibe inviting, youthful and fun so that every traveler feels inspired to pack their bags and dive into their next adventure.
The branding captures the spirit of explorers, keeping the vibe inviting, youthful and fun so that every traveler feels inspired to pack their bags and dive into their next adventure.
Ispend & Save App
I revamped Spending App to swap its outdated look for a cleaner, more user-friendly design. The update kept the app’s simplicity but added modern colors, icons, and typography for a smoother experience tracking every dollar (or donut).
Carefree Sketches
Drawings created just for family and friends, made with love and no expectations, just pure enjoyment.
Over the years, I’ve had the joy of working with some amazing brands, from the ones you see on billboards to the ones you accidentally pronounce wrong the first time. Each project added a new twist to my creative journey, and maybe a few extra grey hairs (worth it). Here's a peek at who’s crossed paths with my pixels.
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Looking for my next opportunity
to make a change.
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